If you can understand why someone behaves the way they do, you're a step ahead. Bring this skill into the tech world, and get ready for success.
Matt Wallaert is a behavioral scientist at Bing/Microsoft, and is coming back to Venturef0rth to share some really interesting tips around how to integrate behavioral psychology into tech and product development.
This one will be fun, guys. If you came to his talk at Venturef0rth in April 2013, you'll know what we mean. Come with questions about your big idea!
Matt Wallaert works at the intersection of behavior change and business, translating what we know about the psychology of human behavior into the creation of business and consumer technology products that produce long-term satisfaction and solve social problems. At Bing, Matt works to broaden how search removes obstacles and enables people to take action on their ideas, questions and desires. He is also the creator of Bing in the Classroom which, amongst other things, is digital literacy and ad-free search for K-12s. Matt started out as an academic but got the entrepreneurial itch. He was the Head of Product at Thrive through its acquisition by Lending Tree, founded Churnless.com and GetRaised.com, became a startup investor and advisor and journeyed his way to Bing.
6 pm for beers and friend-making
6:30 pm for the wisdom