MASTER
 
 

Bing Behavioral Scientist will make you do things. At Venturef0rth.

By Venturef0rth (other events)

Monday, April 8 2013 6:00 PM 8:00 PM EDT
 
ABOUT ABOUT

Ever wish you could change someone’s behavior? Matt Wallaert will show you how.

Matt is a behavioral scientist at Bing/Microsoft, and is coming to Venturef0rth for one night only to share tricks of the trade around how to integrate behavioral psychology into technology and product development.

Matt works at the intersection of behavior change and business, translating what we know about the psychology of human behavior into the creation of business and consumer technology products that produce long-term satisfaction and solve social problems. At Bing, Matt works to broaden how search removes obstacles and enables people to take action on their ideas, questions and desires.

At this Venturef0rth exclusive, Matt will introduce his framework, provide meaningful examples for the Philadelphia tech community, and engage in a vibrant Q&A focused on your big idea.

Matt started out as an academic but got the entrepreneurial itch. He was the Head of Product at Thrive through its acquisition by Lending Tree, founded Churnless.com and GetRaised.com, became a startup investor and advisor and journeyed his way to Bing.

This guy is more than a psychologist. He’s a published researcher, lover of data, expert source for the press, and entrepreneur. He also prefers legos over paper, for what that’s worth.

Beers and Behavior start at 6. Don’t be late. You don’t want to make Matt angry.